Dumb Ways to Die only Aussie ad among 20 most popular of 21st Century so far
McCann Melbourne’s Dumb Ways to Die is the only Australian campaign to make it onto the Gunn Report’s list of top 20 ads of the 21st Century so far.
The animated film for Metro Trains joins the likes of Cadbury’s ‘Gorilla’, Budweiser’s ‘Wassup’ and Chipotle’s ‘Back to the Start’ in the list, which was compiled after Gunn Report readers were asked to choose from a list of 30 pre-selected ads, with provisions made for other nominations.
The top 20 have not been ranked by popularity. They are:
BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires
Budweiser, “Wassup/True”, DDB, Chicago
Cadbury’s Dairy Milk, “Gorilla”, Fallon, London
Canal+, “Closet”, BETC Euro RSCG, Paris
https://www.youtube.com/watch?v=MiGVU0cYf-4
Canal+, “The Bear”, BETC Euro RSCG, Paris
Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles
https://www.youtube.com/watch?v=aMfSGt6rHos
Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto
https://www.youtube.com/watch?v=Q5qZedMTkkE
Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London
Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai
Honda, “Cog”, Wieden & Kennedy, London
Honda, “Grrr”, Wieden & Kennedy, London
John West Salmon, “Bear”, Leo Burnett, London
Metro Trains, “Dumb Ways to Die”, McCann, Melbourne
Nike, “Tag”, Wieden & Kennedy, Portland
Nike, “Write The Future”, Wieden & Kennedy, Amsterdam
https://www.youtube.com/watch?v=7spydLmzLKU
Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland
Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan
Sony Bravia LCD TV, “Balls” Fallon, London
Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin
Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg
I think the Cadbury gorilla TVC is one of my favourites of all time. Have always loved the bear fight too!
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I constantly feel like nobody at Mumbrella actually likes this industry or has a passion for what they write about. There is always an element of negativity to everything that is written on this site.
“Only aussie ad” how about…”an Aussie ad was lucky to be honoured among the best ads”
Getting on the list should be celebrated. Is remarkable that an ad without the paid media exposure in the US or Europe was able to get on this list. By per capita of population and/or media spend we would be over punching above our weight for sure.
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Hi Negativity,
Thanks for the comment. I can assure you your feeling is unfounded – everyone here has a deep passion for the industry.
But given the success of many Aussie campaigns at awards like Cannes in the last 15 years could we have expected at least one other campaign to get a look in?
Cheers,
Alex – editor, Mumbrella
What other great Australia ads have there been in the 21st century? One that sticks in the mind is the Telstra Bigpond ad from 2005. Where the kid asks questions about the Great Wall of China and the dad answers it was built by the Emperor Nasi Goreng, to keep the rabbits out.
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Winning awards at industry events isn’t always a measure of popularity Alex. Then again, popularity isn’t always a measure of creativity either.
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