McCann Melbourne’s Dumb Ways to Die is the only Australian campaign to make it onto the Gunn Report’s list of top 20 ads of the 21st Century so far.
The animated film for Metro Trains joins the likes of Cadbury’s ‘Gorilla’, Budweiser’s ‘Wassup’ and Chipotle’s ‘Back to the Start’ in the list, which was compiled after Gunn Report readers were asked to choose from a list of 30 pre-selected ads, with provisions made for other nominations.
The top 20 have not been ranked by popularity. They are:
BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires
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Budweiser, “Wassup/True”, DDB, Chicago
Cadbury’s Dairy Milk, “Gorilla”, Fallon, London
Canal+, “Closet”, BETC Euro RSCG, Paris
Canal+, “The Bear”, BETC Euro RSCG, Paris
Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles
Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto
Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London
Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai
Honda, “Cog”, Wieden & Kennedy, London
Honda, “Grrr”, Wieden & Kennedy, London
John West Salmon, “Bear”, Leo Burnett, London
Metro Trains, “Dumb Ways to Die”, McCann, Melbourne
Nike, “Tag”, Wieden & Kennedy, Portland
Nike, “Write The Future”, Wieden & Kennedy, Amsterdam
Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland
Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan
Sony Bravia LCD TV, “Balls” Fallon, London
Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin
Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg