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Dumb Ways to Die only Aussie ad among 20 most popular of 21st Century so far

dumb ways to die trainMcCann Melbourne’s Dumb Ways to Die is the only Australian campaign to make it onto the Gunn Report’s list of top 20 ads of the 21st Century so far.

The animated film for Metro Trains joins the likes of Cadbury’s ‘Gorilla’, Budweiser’s ‘Wassup’ and Chipotle’s ‘Back to the Start’ in the list, which was compiled after Gunn Report readers were asked to choose from a list of 30 pre-selected ads, with provisions made for other nominations. 

The top 20 have not been ranked by popularity. They are:

BGH Silent Aircon, “Dads in Briefs”, Del Campo Saatchi & Saatchi, Buenos Aires

Budweiser, “Wassup/True”, DDB, Chicago

Cadbury’s Dairy Milk, “Gorilla”, Fallon, London

Canal+, “Closet”, BETC Euro RSCG, Paris

Canal+, “The Bear”, BETC Euro RSCG, Paris

Chipotle, “Back to the Start”, Creative Artists Agency, Los Angeles

Dove Self Esteem Fund, “Evolution”, Ogilvy & Mather, Toronto

Guinness, “noitulove”, Abbott, Mead, Vickers, BBDO, London

Happy Dent Teeth Whitening Gum, “Happy Dent Palace”, McCann Erickson, Mumbai

Honda, “Cog”, Wieden & Kennedy, London

Honda, “Grrr”, Wieden & Kennedy, London

John West Salmon, “Bear”, Leo Burnett, London

Metro Trains, “Dumb Ways to Die”, McCann, Melbourne

Nike, “Tag”, Wieden & Kennedy, Portland

Nike, “Write The Future”, Wieden & Kennedy, Amsterdam

Old Spice, “The Man Your Man Could Smell Like”, Wieden & Kennedy, Portland

Peugeot 206, “The Sculptor”, Euro RSCG MCM, Milan

Sony Bravia LCD TV, “Balls” Fallon, London

Volkswagen Golf DSG, “Kids On Steps”, DDB, Berlin

Volvo Trucks, “Epic Split”, Forsman & Bodenfors, Gothenburg

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