‘Dumb Ways to Die’ takes another three nominations
McCann Melbourne’s ‘Dumb Ways to Die’ ad for Metro Trains has received three nominations on the Cannes Lions branded content shortlist.
The ad has so far received three Grand Prix trophies in the Direct, PR and Radio categories, as well as 13 Gold Lions including five in the Cyber category, two in radio, as well as golds in promo and activation, social media and viral marketing, public health and safety awareness, PR social media, and outdoor.
Also shortlisted is Leo Burnett Sydney’s Small World Machines for Coca-Cola and Road to Recovery for Diageo Australia Bundaberg Rum.
Clemenger BBDO Sydney, Host Sydney, and The Monkeys are also on the shortlist.
The shortlist of Australian entries:
- Mimeisthai for TedX Sydney by Clemenger BBDO Sydney
Best use or integration of user-generated content
- Mimeisthai for TedX Sydney by Clemenger BBDO Sydney
Best use or integration of experiential events
- Small World Machines for Coca-Cola by Leo Burnett Sydney/ Leo Burnett Chicago
- Reverse Robberies for Parmalat Oak Flavoured Mild by The Monkeys
Best use or integration of music
- Dumb Ways to Die for Metro Trains by McCann Melbourne
Best use or integration of gaming
- Telekinize the Rainbow for Skittles by Clemenger BBDO Sydney
Best use or integration of digital or social media
- Dumb Ways to Die for Metro Trains by McCann Melbourne
Best integrated content campaign
- Dumb Ways to Die for Metro Trains by McCann Melbourne
- Share a Coke and a Song for Coca-Cola Non-Alcoholic Drink by Host Sydney
- Road to Recovery for Diageo Australia Bundaberg Rum by Leo Burnett Sydney
