F.Y.I.

Durex launches World AIDS Day social media campaign

November 26, 2012 10:56

Condom brand Durex has launched a social media campaign in the lead up to World AIDS Day that sees the brand donate a condom every time the Twitter hash tag #1share1condom is used, or on Facebook a Durex World AIDS Day image is shared.

The announcement:

Condom brand Durex is launching its first ever global, social media campaign in the fight against HIV, this World AIDS Day.

The global brand is using social media to encourage people to share information about the virus via social media.

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