Durex use animated cat-like animal to represent toy range in new campaign

Miranda Ward

June 25, 2015 12:55

Durex is pushing its new sex toy range with an ad showing how the range can spice up a couple’s love life.

The spot, created by Momentum Worldwide, uses a purple-pink cat-like animal, called Mr Purple, to represent the toy range, with it helping a couple spend more quality time together.

It prompts viewers to “come and play” at the Durex website.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

Goodman Brothers Productions 26 Jun 15

Production: Photoplay
Director: Armand de Saint Salvy
Post-Production, Character, and Animation: Goodman Brothers Productions

It was a pleasure working on this wonderful project with the team at Momentum, and we look forward to doing so again soon!

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Durex use animated cat-like animal to represent toy range in new campaign

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