Durex use animated cat-like animal to represent toy range in new campaign
Durex is pushing its new sex toy range with an ad showing how the range can spice up a couple’s love life.
The spot, created by Momentum Worldwide, uses a purple-pink cat-like animal, called Mr Purple, to represent the toy range, with it helping a couple spend more quality time together.
It prompts viewers to “come and play” at the Durex website.
The campaign aims to address stigma around adult toys in an effort to reposition them as a normal and healthy part of peoples sex lives.
Credits:
- Creative & Production: Momentum Worldwide
- PR & Social: Klick Communications
- Media: Zenith Optimedia
Linkedin
Production: Photoplay
Director: Armand de Saint Salvy
Post-Production, Character, and Animation: Goodman Brothers Productions
It was a pleasure working on this wonderful project with the team at Momentum, and we look forward to doing so again soon!
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