DURO-TUSS throws product launch with help from Sydney Swans and Chemist Warehouse
Thanks to its official partner status with the Sydney Swans and a partnership with Chemist Warehouse, cough brand DURO-TUSS unveiled its new dry cough liquid forte product at a Swans game this week.
The announcement:
This year DURO-TUSS, Australia’s leading cough brand*, is proud to be an official partner of the Sydney Swans.
As match-day partner in Round 18, in partnership with the Sydney Swans and major retailer Chemist Warehouse, DURO-TUSS launched its new dry cough liquid forte product. To celebrate the launch, 10,000 co-branded supporter t-shirts were handed out, with one lucky Swans fan given the chance to win $10,000.
Shannon was selected from 34,663 members and fans, sporting her best DURO-TOUGH pose in the iconic SCG. At half-time she was given the chance to play for the exciting cash prize.
“I have never won anything in my entire life – I’m so excited,” she shared with Sydney Swans Media.
Shannon’s two sons accompanied her onto the field where she accepted the cheque.
“I’m a single mum. We’re going to buy Ryder a new phone and we’re going to give Bodhi, the youngest, some money. The $10,000 prize will really help support the family.”
Speaking about the launch event Andrew Jenkin, iNova Pharmaceuticals CANZ general manager said, “This is a very exciting product launch for iNova and the DURO-TUSS cough portfolio. We were thrilled to launch DURO-TUSS Dry Cough Liquid Forte at the Sydney Swans game with over 34k fans engaging with our brand. And what a great way to celebrate the launch with Shannon winning the $10,000”
“We could not think of a better launch vehicle for the number one cough brand in Australia*, in partnership with the most supported club in the AFL**, who also just happens to be top of the ladder and leading the competition in 2024.”
“Just like the Sydney Swans, DURO-TUSS has a reputation for toughness and reliability to get the job done and new DURO-TUSS Dextromethorphan Dry Cough Liquid Forte does just that, providing fast relief of stubborn dry coughs, with long lasting relief for up to 8 hours.”
Three home games remain of the regular season with the Swans and DURO-TUSS to return to the SCG in Round 20, 22 and 24.
Always read the label and follow the directions for use.
1. Circana MarketEdge Pharmacy Scan MAT to 16.06.2024. Data sourced from Circana MarketEdge based on data definitions provided by iNova Pharmaceuticals.
2. Roy Morgan 2023
Source: iNova Pharmaceuticals
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