Dustin Martin reunited with twin brother ‘Rusty’ in content series for Bonds

April 9, 2021 10:13

Bonds has launched a sitcom mini series following Richmond Tigers star Dustin Martin housing with his long lost ‘twin brother’ Rusty, played by comedian Brett Blake.

The series, which will be running on YouTube, Kayo and Facebook throughout the course of the AFL Season, is set in Dusty’s home and follows the pair as they are forced to live together dressed only in their Bonds trunks due to a broken thermostat.

The six-part series is the latest work from Special Group, which was appointed to Bonds’ creative account in August last year. Since the appointment Special Group has produced an inclusive campaign for its apparel made from sustainable fabrics, the brand’s annual Mardis Gras campaign, and taken the lead on the Bonds Baby Search for 2021.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics