Bonds names Special Group as creative agency of record
Bonds has consolidated its creative account, appointing Special Group as its agency of record, Mumbrella can reveal.
At the start of this month, Mumbrella revealed the pitch for the brand was underway, with Special Group joined by TBWA Melbourne and incumbents Leo Burnett Melbourne and Clemenger BBDO Melbourne on the shortlist.
Special Group will now work on all aspects of Bonds’ brand and marketing communication alongside the wider agency roster including media agency OMD, brand management and creative consultancy The Arc Factory, and PR agency Two Birds Talking.
The loss of Bonds is another hit to Leo Burnett after it lost the creative account for Samsung to CHE Proximity at the start of this year.
Why run a pitch when you can just change agencies. You don’t have to waste everyones time you know.
For the same reason you test drive a car, or try on clothes before you purchase.
Ouch, is that the best thing that can be said about Leo’s?
Further evidence that vanity award chasing work, such as ‘The Boys’ doesn’t sell product, and certianly doesn’t help retain clients. Agencies should stop the award chasing forever.