Media agency DWA looks to digital experience as it appoints Tiffany Egan to lead Australian operation

Media agency DWA has looked for digital experience ahead of agency experience to appoint Tiffany Egan as its managing director for Australia and New Zealand.

Egan: Former marketing director

Egan: Former marketing director

Egan has ended a nine year stint with Cisco Systems where she started as a marketing director in 2010 and worked up to director of digital marketing across Asia Pacific, Japan and Greater China in 2015.

Prior to this, Egan worked with Tibco Software for almost five years, directing and managing its distribution team.

Kiaran Geen, president of APAC at DWA, said: “Many brands we work with across APAC strive to understand the reality of a digital world and how it impacts marcoms planning. We were impressed working with Tiffany at Cisco as she successfully navigated this evolution.

“She brings a stellar combination of industry experience, strategic foresight and hands-on leadership. We are excited to work with her in this next stage of our company’s growth as we help clients with their digital transformations.”

Leading DWA’s data driven technology solutions and go-to-go market initiatives will be some of the responsibilities Egan will take on.

Egan said: “While at Cisco our digital transformation motto was ‘digitise to thrive’. I valued DWA’s tech stack, which lets clients design their own journey with a sophistication they can’t always achieve alone. The offering can be an end-to-end solution across search, programmatic, social, content, automation and data for brands who need guidance in building out their own technology stack.

“I look forward to working with the DWA team to help other clients benefit from DWA’s deep knowledge and cutting-edge approach to holistic media and digital planning.”

The London-founded DWA is now one of the world’s last independent media agencies with an international footprint across eight offices globally. In more recent times, the agency has begun a push to evolve from its traditional media agency roots to a digitally led one.


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