Ex Bauer CEO Matt Stanton to take helm of King Content with brief to push overseas growth

Two months after King Content founder Craig Hodges was moved sideways in the aftermath of a sharp drop in revenues, the content marketing company has appointed former Bauer Media boss Matt Stanton as its new CEO.

Stanton leaving after completing transformation project

Stanton: Will lead King Content’s global push

Stanton will join King Content – which is owned by media intelligence giant Isentia – next month with a brief to drive its growth across Asia-Pacific, North America and Europe.

Most recently, Stanton was chief transformation officer at Woolworths, a role he held for just over a year. Before that he led magazine company Bauer for three years, after a career in finance officer roles.

“I am thrilled to be joining King Content – and the wider Isentia family – at a time when brands are challenging the industry to be less about outputs and more about outcomes,” said Stanton in a statement. “Unlike some agencies which are now pivoting to provide content solutions, King Content was built with this aim in mind, which is why our content marketing achieves exceptional results.”


In November, Isentia’s share price dropped by 26% in a day after the King Content content marketing division failed to hit revenue targets. The share price has only recovered slightly in the two months since. Its current market capitalisation is $542m.

At the time, Isentia boss John Croll signalled that Hodges would become chairman with a view to exiting the company in June this year while an experienced new CEO would be recruited.

Isentia bought King Content from its owners including Hodges in 2015 in a deal potentially worth $48m.

Croll said of Stanton’s appointment: “With a strong track record in building and transforming media organisations, we’re excited to have Matthew continue our proven track record for quality and further our strategy of integrating media intelligence, insights and content marketing.

“Matthew has been a pioneer in the media industry, effectively rebuilding traditional organisations disrupted by the digital evolution to create new multi-platform revenue streams.”

King Content’s interim CEO Andrew Meagher will leave after a transition period.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.