Dylan Harrison DDB Sydney’s new ECD

Dylan Harrison has quit Saatchi & Saatchi New Zealand after less than seven months to become DDB Sydney’s new executive creative director.

Harrison, who has previously worked at DDB London, only started with Saatchi & Saatchi in February.

Among the work he is best known for from the UK was the VW Polo singing dog ad.

A statement from Saatchi & Saatchi said that Harrison would start the new role at DDB in January 2011, and that this was the “best time” for him to go.

Saatchi & Saatchi NZ CEO Nicky Bell said:

“I’m naturally disappointed that Dylan has chosen not to continue the journey we began almost eight months ago but, in a funny way, with this first phase of the agency’s reinvention complete, now is probably the best time for him to go. It’s no secret it’s been a challenging first few months. We had some of the toughest briefs in the business to crack and were under some pretty intense pressure at times.

“But the agency has really come into its own during this period and, as a result, we now have a tight, cohesive team, a positive spirit, and a raft of great work in production for our brands. I’m incredibly proud of what the team has achieved together. ”

“We know our clients, our people and our community much more intimately now, and the search for a new creative head for the next phase of the agency’s evolution will be well informed by that,” she said.

Harrison said: ““The decision to leave is the most difficult I’ve ever had to make. The opportunity to return to Sydney with my young family, proved irresistible.”

Harrison’s appointment follows the departure of DDB’s national CD Matt Eastwood to DDB New York.

Harrison’s departure comes as a new blow to Saatchi & Saatchi which saw the departure of ECD Mike O’Sullivan and CEO Andrew Stone late last year to launch Droga 5 NZ.


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