Opinion

Dynamic Duos: Getting the band back together

In this week’s Dynamic Duos, we hear from Yango’s GM of growth, Amy Carr, and GM of strategy, culture and insights, Eb Yusef.

Matthew Leong

September 26, 2025 8:00

Dynamic Duos: Getting the band back together

In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised world of work.

Amy Carr:

We started working together 20 years ago at Carat. It was Eb’s first job working in media and I was client service manager. Last year, we got the band back together when I joined Yango as general manager – growth and we have slipped straight back into old habits, which has been so enjoyable, from both a personal and professional point of view.

You know, when Eb and I really started working closely together all those years ago, it just clicked. There’s a chemistry there that’s hard to put into words, but it just works. Now at Yango, my role is all about making things happen, taking the vision and meticulously turning it into a successful campaign that delivers results for our clients. I’m thinking about the ‘how’. How do we build trust, how do we deliver flawlessly, how do we keep our clients not just happy, but truly thriving.

Eb, though, she brings the strategic fireworks. She’s got this incredible ability to see around corners, to understand what makes consumers tick and how pop culture can be leveraged. When she comes to me with these brilliant, sometimes audacious ideas, that’s where the magic starts. My job is to take that brilliance and help shape it into something actionable, something that doesn’t just sound great but can actually be executed flawlessly. She stretches our thinking, and I make sure that bold thinking is built on rock-solid foundations. We push each other, and it means our clients get both groundbreaking strategy and meticulous execution.

But it’s more than just the work. We both genuinely care about the people here at Yango. We both believe in fostering a place where everyone feels supported, can learn, grow, and truly loves what they do. When our people are thriving, that energy permeates everything – especially the work we do for our clients. It’s a shared belief that makes our partnership, and Yango itself, so strong.

Eb Yusef:

Simply put, Amy makes things happen. She has the unique ability to take a conceptual framework and build it into a functioning reality. As someone who thrives on ideation, I find her practical skills and proactive approach to be the perfect complement to my own. She is the catalyst that transforms my ideas from mere possibilities into tangible outcomes.

Let’s be honest: as a strategist, I’m often happiest geeking out on data, and my neuro-spicy brain can sometimes struggle with the subtleties of client relations. Amy is the perfect bridge for me. She has a natural talent for client service and I have complete trust in her ability to help me navigate those interactions. I can go to her with anything, from a crafting an email to approaching a difficult conversation, and she always provides constructive, confidence-boosting support.

We actually first worked together at Carat back in 2003. It was my first job in the industry and maybe Amy’s second. We kept in touch over the years but were reunited at Yango at the end of 2024. Our partnership has just picked up where we left off and as a result, we have seen record growth for the agency in these past six or so months. We fell back into an instant easy rapport and were able to hit the ground running due to our long history.

What we have found, is that beyond the client work, what truly binds us is our shared passion for the people at Yango. We’re both incredibly committed to nurturing an environment where everyone feels supported and can truly grow. It’s not just about hitting targets; it’s about nurturing careers and building a strong, supportive community. That shared value makes our partnership, and everything we do at Yango, feel incredibly meaningful.

Amy on Eb:

Most memorable moment with Eb: Yango’s first industry award win in early-2025 for client BYD! Yango has always been a quiet achiever; it was the first time Yango’s work had had industry recognition. Eb and I worked really hard on the entry, we wanted to make sure everyone’s hard work was well represented. We both burst into tear of happiness…multiple times over the evening!

Best word to describe her: Passionate and driven…I know it’s two, but I can’t possibly choose.

Most annoying habit or endearing behaviour she has: Eb is 100% committed to ensuring Yango is the best indie in Australia.

Eb on Amy:

Most memorable moment with Amy: Winning Yango’s first media award together earlier this year for client BYD. We both burst into tears. And then we burst into tears again and again over the course of the evening.

Best word to describe her: Achiever (hustler lol).

Most annoying habit or endearing behaviour she has: She reads people like a book. She will understand what type of person you are and what motivates you within 10 minutes of meeting you, and she’s not afraid to call you out if you need to be pulled into line! Her honesty is something I value in her the most.