Eaon Pritchard joins content marketing agency King Content as Melbourne head of strategy
Former Red Jelly strategic planning director Eaon Pritchard has joined content marketing agency King Content as head of strategy in its Melbourne office.
Pritchard finished up with Red Jelly in May after over a year with the Melbourne and Hobart based agency.
“The opportunity for content marketing has more in common with branded content and brand advertising than it does with digital marketing, that’s where I see the opportunity,” he told Mumbrella.
“I see us as in the same bucket as advertising agencies, PR and media agencies – it’s big media.”
Previously he was strategy director at BWM’s digital agency Sputnik and is a well regarded brand strategists and behavioural science expert.
Pritchard has also previously worked in the UK and Australia for Weapon7, Clemenger BBDO and for brands including Coca Cola, Xbox360, Mercedes-Benz, and NAB. He is also a judge on the MSiX Awards.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Well done matey. Or should I say well done King Content.
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nice one mister.
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Nice one, EP. I look forward to seeing ripples.
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@Rob @Nic @Tommy Thanks chaps.
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