Eardrum launches EarTrigger for reactive radio ads
Audio specialist agency Eardrum has launched a new service, EarTrigger.
EarTrigger enables advertisers to piggy-back on topical stories and advertise quickly across radio and music streaming services.
Ralph van Dijk and Tristan Viney
The campaigns will be created and broadcasted within 24 hours. EarTrigger will offer airtime, scriptwriting, production and distribution.
Ralph van Dijk, founding ECD at Eardrum, said in a statement: “A timely, well-written topical ad can boost interest in an existing campaign and generate valuable earned media.
“We’ve turbo charged radio’s speed-to-market so brands and their agencies can get brilliant topical ideas up the next day, with as little fuss as possible.”
Tristan Viney, creative director at Eardrum, said: “Anything and everything can trigger an idea for a brand. The citizenship debacle was an opportunity to promote Ancestry.com, the maths teacher using the wrong HSC syllabus would have been perfect for Specsavers, and the Mayweather vs McGregor fight was a gift for dental implant clinics.”
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