Eardrum’s hoax Strepsils calls shortlisted for Radio Lions
Eardrum’s cheeky campaign for Strepsils – which saw callers to Sydney talk radio stations drop the name of the cough product into the conversation – has been shortlisted for the Radio Lions category at Cannes.
Meanwhile, Sydney agency Jay Grey has had the best showing of the shortlisted agencies in the category.
The agency’s work for 4 Pines Brewing Company, produced by Plush, has been shortlisted five times.
was so funny hearing these callers ring radio stations i was listening to john laws they got him good very good keep up the good work 🙂
Wasn’t a fan of them then, still not, Lion or not. What did they get, 8 calls through to a few stations?
The calls were entertaining, but was it an actual hoax?
2GB’s Chris Smith seems to drop Strepsils into the conversation quite frequently ………