The first trophy of the Cannes Lions has gone to Australia, with Matt Swinburne and Mike Felix from Leo Burnett Sydney winning the print category of The Young Lions.
Christian Alminana / Getty Images
The announcement was made on Monday in Cannes.
The pair’s brief – which they had just 24 hours to crack – was to create a campaign on behalf of the water charity Pump Aid.
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They told Mumbrella that the idea – based around the thought that although water is made up just of two molecules of hydrogen and one of water, there are many more links when Wateraid is involved – was the main one they had. Their final effort was in the style of a chemical chart.
Print was the first category of the Young Lions. Lachlan Williams from Razor Media and Jessica Woodford from 303 Group Perth are representing Australia in the media category. Gene Brutty and Tim Seddon from The Brand Agency are in the cyber category.
Swinburne, art director, and Felix, copywriter, talked to Mumbrella’s Robin Hicks before heading to France: