Earth Hour campaign focuses on the impact of global warming on Australia farms
Earth Hour 2015 is encouraging people to turn off their lights to show support for the future of Australia’s farms and food supply in this year’s campaign for the environmental awareness stunt that paints a grim picture of the impact of global warming on Australian farms.
Created by Leo Burnett Sydney, the ad juxtaposes a young girl’s narration about what Australia is like, with lots of trees and birds, with shots of dry and parched farmland. It ends with the tagline ‘switch off for the future of Aussie food’.
Andy DiLallo, Leo Burnett Sydney chief creative officer, said: “Food has thepower to bring people together. This campaign taps into that – bringing people together to give their voices and support to the need to protect and preserve the future of Australian food and the farmers who provide it.
Great campaign, consistently bringing global warming to the mainstream. Interesting to see the ‘protect the farm’ approach as well.
However I hope the connection between livestock industries and global warming will also be made. After all, the Intergovernmental Panel on Climate Change 2014 report, “Mitigation of Climate Change”, found that 70% of agricultural emissions come directly from livestock – and about 37% of total worldwide methane emissions. That is a massive issue and clearly one that needs to be addressed when talking about climate change.
Actually EB, recent figures from Melb Uni have the figure at around 50%. That is, Australia agricultural livestock is responsible for 50% of methane emissions. To put this in context, the global transport sector is responsible for about 13%. Methane from cows is 21 times more potent in terms of its impact on the climate than exhaust from cars. This makes commercial agriculture one of the biggest contributors to global warming on the planet.
If this initiative is serious about food security, it would encourage people to switch to a plant based diet.
White night keeps on getting bigger, consuming more energy. Earth hour keeps on getting smaller, deferring energy usage.
The amount of craft in this puts those woolies ads to shame.