‘Eat Fresh. Feel Good’: Subway evolves brand platform

Kalila Welch

January 22, 2024 2:03

Subway has a new brand platform, honing into the brand’s better-for-you positioning with the addition of the words ‘feel good’ to its long standing ‘eat fresh’ mantra.

The new platform comes to life in a campaign created by Publicis Worldwide Brisbane, part of Subway’s bespoke agency, Team Fresh.

“Subway ANZ has been on an exciting transformation to deliver Eat Fresh. Feel Good – a brand platform anchored by that unmistakable feel-good sensation you get when you fuel your body with better-for-you food,” said the brand’s director of marketing ANZ, Rodica Titeica.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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