Specsavers look to Flickerfest talent for new spot

Kalila Welch

January 22, 2024 12:33

Specsavers has launched the latest iteration of its long-running ‘Should’ve gone to Specsavers’ platform, in partnership with Bondi film festival Flickerfest.

The new 30-second spot was directed by up-and-coming Melbourne creative and film maker, Jesse Vogelaar, who was selected from 135 applicants to create their own version of the campaign.

Vogelaar worked in partnership with Specsavers’ in-house marketing team, along with indie creative agency Sunday Gravy, to create a spot that plays on the perceived absurdity of a suburban house auction.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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