‘Eat Well Go’: Subway repositions and launches Australia’s ‘biggest ever’ influencer campaign
Sandwich chain Subway is looking to create a deeper emotional connection with consumers with a new brand position of ‘Eat Well Go’, as it looks to move itself away from fast-food competitors and position itself as a healthier alternative.
As part of the strategy created by Ripe Solutions the brand is launching what its content agency Emotive has described as the “biggest” influencer campaign Australia has yet seen, which will span five weeks using five different social media influencers.
There will also be a substantial above the line presence for the campaign which has been created by agency Ripe Solutions.
The influencer strand of the campaign launches today with a video made with Australian basketball trickshot specialists How Ridiculous showing them playing basketball on the giant satellite dish at the CSIRO facility at Parkes Observatory in NSW with the theme of ‘Go Higher’.
