eBay set up Christmas windows to merge physical and online shopping experience
The activation at Circular Quay this morning
Online auction site eBay has set up Christmas windows at the Customs House Forecourt in Sydney’s Circular Quay which aim to provide inspiration for Christmas shoppers, following its partnership with Spotify to bring Christmas carols to its online shoppers.
The interactive windows are complete with live actors who bring a curated gift list to life, for example a mother cooking in a kitchen or a teenage son playing video games, and aim to merge the physical Christmas shopping experience with the online customer experience.
In the windows eBay is showcasing a curated selection of gifts which shoppers can browse through using the 46-inch screens on the windows and are then able to shop for the items directly via their mobiles.
eBay Australia‘s head of retail experience and innovation Jo-Ann Hicks said: “At eBay we really see our role as being responsible for exploring new innovations that help drive the future of shopping for consumers, but also on behalf of our retail partners.
“With these windows we wanted to provide a peek into the future of shopping, blurring the lines between online and offline. In the future, retail will be both local and global, online and offline and of course overwhelmingly mobile.
“We are modernising the Christmas window tradition in direct response to the savvy Australian consumer who shops anytime, anywhere and on any device of their choosing. We’re hoping this takes some of the stress out of Christmas for them by providing loads of gifting inspiration for their loved ones.”
eBay aims to provide a full sensory experience with its Christmas windows including the sounds and smells of Christmas with built-in snow machines to give the windows a Northern Hemisphere festive spirit.
The windows finish up this Sunday.
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Is this idea directly jacked from that “Kate Spade, Saturday” Campaign? Or were ebay first on this?
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