ECD Vince Lagana exits Accenture Interactive’s The Monkeys

After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. His departure comes just six months after co-founder of The Monkeys, and group chief creative officer Justin Drape’s departure, replaced soon after by former chief creative officer of DDB Sydney, Tara Ford.

The Monkeys was co-founded  with chief creative officer Scott Nowell and group CEO Mark Green in 2006, which up until 2011 was known as the Three Drunk Monkeys. The agency was then acquired by Accenture in 2017, to strengthen Accenture Interactive’s customer experience capabilities.

ECD Vince Lagana exits Accenture Interactive’s The Monkeys to explore new interests

Lagana said of his exit: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on some of Australia’s biggest campaigns and most iconic brands.

“I’m thankful to all of the client partners. It was also an honour to build and lead a creative department which is hands down one of the most diverse and talented group of people in the country. It was a privilege to work with them, and the rest of The Monkeys’ crew.

“My time at The Monkeys was intense, but also exceptionally rewarding. I’ve known Scotty and Greeny for over 20 years, and I wish them and The Monkeys family much continued success in the future,” Laguna added.

During his time as ECD at The Monkeys, Lagana oversaw campaigns including; ‘Every Home is Worth Protecting’ for NRMA Insurance, ‘Still Simply the Best’ for the NRL, ‘Over Beer?’ for Canadian Club, ‘ABN Rescue’ for CGU, ‘When Will She Be Right?’ for United Nations Women and most recently, ‘Australia is Why’ for Telstra.

Prior to joining The Monkeys, Lagana was the executive creative director at Leo Burnett Sydney, where he helped create the Coke Small World Machines, Bundaberg Rum’s Road to Recovery, and Samsung’s S-Drive, LifeLIVE, brainBAND and Pocket Patrol initiatives, all of which have been recognised across the globe.

His work for Coca-Cola has been accepted into both the MOMA in New York, as well as the Clio Hall of Fame. During his time at Leo Burnett, the agency was ranked in the top 10 creative companies in the world, twice by the Gunn Report, and in 2017, was named AFR’s 4th Most Innovative Company in Australia.

Previous to that, Lagana spent two years as associate creative director at Goodby, Silverstein and Partners in San Francisco where he led the Nintendo account as well as co-writing ‘I Want to Say’, an awarded HP documentary on the profound effects touch screen technology has on autistic children’s development and communication skills.

Laguna started his career at Saatchi & Saatchi Sydney where the agency won three Campaign Brief Agency of the Year titles. Laguna’s work there for Toyota’s ‘Border Security’ still remains Asia-Pacific’s most awarded automotive campaign.

No announcement on a replacement for him was available at the time of publishing.


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