Edelman named as PR consultancy of the year

Edelman has been named as the Australian PR consultancy of the year by PR analysis site The Holmes Report.  

Edelman boss Michelle HuttonThe achievement comes less than a year since CEO Michelle Hutton joined the agency from Hill & Knowlton.

According to The Holmes Report:

“Edelman galvanized its presence in Australia in 2010 by hiring Michelle Hutton, one of the best respected practitioners in the market, away from Hill & Knowlton. Under Hutton’s leadership, the Australian operation—which includes offices in Sydney and Melbourne—was one of the fastest-growing in a generally impressive Asia-Pacific region last year.

“There was new business from clients such as Samsung, Wrigley and Nature’s Own, and new hires including Grant Thomas as director of technology in Sydney and Trevor Young as director of strategy and innovation in Melbourne.

“The firm has also extended many of its high-profile global thought leadership activities to Australia: the firm conducted its Trust Barometer, Asia-Pacific Digital Brand Index, and GoodPurpose research into the market.

“The arrival of new regional chief executive David Brain, who will be based in New Zealand, gives the firm even stronger presence in the region.”

Last week it emerged that WPP was taking legal action against Hutton over an alleged breach of contractual obligations.


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