Edelman promotes Matthew Gain to Sydney GM

MatthewPublic relations agency Edelman Australia has announced the promotion of Matthew Gain as general manager of its Sydney office.

Gain has been director of brand and digital in Australia since 2010, where he helped lead the integration of consumer and brand PR offerings, following the acquisition of digital agency Design Royale in 2012.

He will continue to report to Michelle Hutton, Edelman Australia CEO, in his new role. “I am delighted to announce Matthew’s well deserved promotion to the Sydney GM position,” said Hutton.

“Matthew has been instrumental in the growth of our business in Sydney and he now leads a team of more than 70 delivering outstanding creative work for our clients. Along with our team of 20 in Melbourne, we are now well positioned to take to market the new offer we have been building.”

Before joining Edelman, Gain was head of Digital at Weber Shandwick where he led its Digital practice across Asia Pacific. Prior to Weber Shandwick, Gain worked in-house as PR manager at Microsoft where he was responsible for consumer PR and digital engagement. He has previously held roles with Edelman UK and Ogilvy PR Australia.

“This appointment is one of a series of new senior appointments and offers we will be announcing in the coming weeks,” Hutton added.

Edelman’s clients include Telstra, Samsung, eBay and Wesfarmers.


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