Edelman wins Danone’s PR account

Edelman Australia has won the PR account for multinational food products corporation Danone.

Danone has tasked Edelman with handling its corporate, healthcare, consumer and brand communications accounts.

Danone’s brands include Activia, DanActive and Light & Fit

Nutricia, Aptamil toddler milk and Activia yoghurt are all brands Edelman will now be working with.

Fern Canning-Brook, managing director at Edelman, said in a statement: “We’ve created a blended team structure for Danone. Being one of the largest communications agencies in Australia allows us to provide trusted, consultancy across reputation, brand and health professionals who are true experts with years of experience under their belts.

“We ensure an insight-driven, earned-centric and social by design approach, bringing strategists, creatives, earned media, social media, digital experts and production teams together to deliver work with impact.”

Earlier in the month Edelman won the PR account for REA Group.


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