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Edelman’s Nichole Provatas joins WE Buchan as head of digital and social

Public relations agency WE Buchan has appointed Nichole Provatas as head of digital and social.

Provatas was previously an account director at Edelman before starting at WE Buchan earlier in September. She replaces Josie Schwarzer who will continue to freelance for the agency.

Louise Proctor, Nichole Provatas, Hannah Heather.

The appointment aims to bolster the agency’s remit in its corporate and investor communications, consumer, healthcare and technology offerings.

PayPal, Disney, GSK, Nivea, Microsoft and Verizon are all brands Provatas has worked on.

In other appointments Hannah Heather has joined the agency as an account director for the consumer team, while Louise Proctor joins as a senior account manager for the technology team.

Rebecca Wilson, CEO at WE Buchan, said in a statement: “The next three years will be an exciting time for the agency as we continue to expand our digital and social media offerings, as well as driving growth across the business.

“Nichole’s wealth of global digital and social media experience will ensure we continue to achieve high impact results for our clients, and deliver the best standard of digital and social media services.”

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