Edge picks up Charles Darwin University creative account

Charles Darwin University (CDU) has named Edge as its creative agency following a competitive pitch. The agency will help enhance the university’s brand platform.

As Edge takes on the creative responsibility of CDU, the agency will help to promote the university’s higher education and VET courses, building a connection with Territorians and the nation.

Edge general manager, Nicole Gardner said: “Tertiary education is a very competitive category but CDU, like the territory, has something truly unique and special to offer. It will be a privilege to bring that proposition to life creatively.”

Director marketing, media and communications at CDU, Shannon Holborn, commented: “The team at Edge made a great first impression and then followed through with first class strategic and creative thinking throughout the pitch process.

“Their understanding of our unique offering, and enthusiasm for connecting with the Territory made them a clear winner. We can’t wait to drive growth of CDU together.”

The win follows a steady flow of recent new business success for Edge, including Steadfast, Hearing Australia (Media), Mrs Mac’s, and Williams Fashion Logistics.


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