Edith Cowan’s ‘Boomerang Two’ win IAA ‘Big Idea’ 2020 Challenge

November 13, 2020 10:38

The International Advertising Association (IAA) ‘Big Idea’ 2020 Challenge has been won by the Edith Cowan University’s ‘Boomerang Two’ team. The ‘Money Talks Agency’ team from Curtin University came in second. ANZ Banking Group was the client for IAA ‘Big Idea’ 2020.

From a field of more than 150 undergraduate university students from across Australia, five teams emerged as finalists in the competition with University of Canberra team ‘Pivot’, Charles Sturt University team ‘Kajulu Blue’ and University of Queensland team ‘Newish Communications’ taking up the remaining three spots.

IAA ‘Big Idea’ is a national marketing communications challenge specially created for student teams from Australian universities and colleges within advertising, marketing, media and communications faculties. IAA ‘Big Idea’ gives students the opportunity to hone their communication skills and to provide critical training in the preparation for transition from university into professional practice.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.