Effie winners, Shift 20 Initiative and neurodiversity specialist join Mumbrella360 2025; session submission deadline approaches
Developing a bold culture that embodies high-impact results, insights from marketers into how the Shift 20 Initiative has delivered its mission, and an analysis of how neurodivergent talent supercharges marketing and media efforts, are the newest sessions added to the Mumbrella360 2025 roster.
‘From Creative Risk to Commercial Reward: How to Create a ‘Good Different’ Culture of Effectiveness’ is gearing up to offer delegates an in-depth look into how the creative agency, BMF, and supermarket chain, ALDI Australia, successfully created a working partnership and culture that maximises effectiveness and creativity, rewarding both parties with long-lasting business impact and a long list of Effie awards.
BMF’s head of effectiveness, Hannah McHard, and executive planning director, Anna Bollinger, will take to the Mumbrella360 stage alongside ALDI’s marketing director, Jenny Melhuish, and regardless of whether delegates are marketers or work agencyside, Melhuish, Bollinger and McHard will offer insights and inspiration that are relevant.
