Effie winners, Shift 20 Initiative and neurodiversity specialist join Mumbrella360 2025; session submission deadline approaches
Developing a bold culture that embodies high-impact results, insights from marketers into how the Shift 20 Initiative has delivered its mission, and an analysis of how neurodivergent talent supercharges marketing and media efforts, are the newest sessions added to the Mumbrella360 2025 roster.
‘From Creative Risk to Commercial Reward: How to Create a ‘Good Different’ Culture of Effectiveness’ is gearing up to offer delegates an in-depth look into how the creative agency, BMF, and supermarket chain, ALDI Australia, successfully created a working partnership and culture that maximises effectiveness and creativity, rewarding both parties with long-lasting business impact and a long list of Effie awards.
BMF’s head of effectiveness, Hannah McHard, and executive planning director, Anna Bollinger, will take to the Mumbrella360 stage alongside ALDI’s marketing director, Jenny Melhuish, and regardless of whether delegates are marketers or work agencyside, Melhuish, Bollinger and McHard will offer insights and inspiration that are relevant.
(L-R): Hannah McHard, Jenny Melhuish, Anna Bollinger
Meanwhile, the Dylan Allcott Foundation’s Shift 20 Initiative is returning to Mumbrella360 to reflect on how far the industry has come, and where the foundation is at in its mission. At the same time, Uber’s director of marketing, Andy Morley, and nib Group’s head of marketing, Chris Donald, will be sharing their respective brand’s journeys with the Shift 20 Initiative.
Moderated by Shift 20 Initiative lead at the Dylan Alcott Foundation, Priya Addams Williams, ‘The Shift 20 Initiative: Disability Representation & the Transformative Brand Journeys So Far’ will provide delegates with insights into how investing in inclusivity of people living with disabilities unlocks more opportunities for brands, including establishing deeper connections with customers.
(L-R): Chris Donald, Priya Addams Williams, Andy Morley
The third new session being announced is titled ‘The Neurodiversity Edge: Unleashing Creative Potential in Media and Marketing’.
Delivered by neurodiversity specialist and clinical psychologist, Mariane Power, the session will delve into how and why neurodivergent professionals can empower companies’ digital, media and marketing efforts to better leverage rock-solid pipelines, make more-informed decisions, and cultivate workplaces built on leading talent.
Mariane Power
Delegates can expect to walk away from the session with a deeper understanding of why neurodivergent professionals thrive in creative industries; how their expertise can be used to generate next-level business outcomes, and how companies can design their workplaces to be inherently neuroinclusive.
The above mentioned sessions sit next to two previously announced talks – a panel on chief marketing turbulence featuring IKEA’s chief marketing officer (CMO), Kirsten Hasler, Goodman Fielder CMO Jessica Fung, and more; a session on how Specsavers uses humour to develop memorable advertising materials – for the annual media and marketing event.
As always, Mumbrella welcomes session submissions from the industry to ensure that the content featured at Mumbrella360 is aligned with what’s on everyone’s mind and what they want to hear about in line with the event’s theme.
Next year is all about FAME, and the deadline for session submissions is midnight on the 11th of December, 2024.
Mumbrella360 2025 will take place at Carriageworks, Sydney on 27-29 May, 2025.
Tickets for the event are available now.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
ALDI
ALDI Australia
Andy Morley
Anna Bollinger
BMF
Chris Donald
Dylan Alcott Foundation
Hannah McHard
Jenny Melhuish
Mariane Power
Mumbrella360
Mumbrella360 2025
nib Group
Priya Addams Williams
Shift 20 Initiative
Uber
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