EFTPOS appoints Sefiani

EFTPOS Payments Australia has apppointed Sefiani Communications Group to handle its public relations. 

The announcement:

Sydney, 14 February 2011 –  Sefiani Communications Group has been appointed as corporate and consumer public relations agency for EFTPOS Payments Australia Limited (EPAL).

EPAL was established in 2010 with a mandate to manage, promote and develop EFTPOS, Australia’s leading debit card, to ensure it continues to be an effective competitor in Australia’s debit payment system, providing a low-cost, secure debit card option for Australian consumers and retailers.

A part of Australians’ daily lives since its launch in 1988, Australians now make more than two billion transactions worth more than $110 billion through the EFTPOS system per year, via 325,000 retailers in 550,000 locations and more than 700,000 terminals.

Sefiani will work closely with EPAL to build stakeholder understanding of planned enhancements to EFTPOS, to drive acceptance and use among consumers and retailers. The appointment comes as EPAL announced strong growth in the number of transactions and volume of payments processed using EFTPOS in the six months to 31 December 2010.

Neera Manawakul, Head of Marketing for EPAL, said: “We believe that public relations plays a critical role in communicating the EFTPOS story. Our objectives are clear and we wanted to find a partner who is as passionate about the cause as we are. We are very pleased to have Sefiani as part of our team, a highly regarded PR firm with a strong track record in this market.”

Sefiani Communications Group Managing Director, Robyn Sefiani said: “As we move into an increasingly cashless society, we look forward to working with EPAL’s leadership team to support its expansion plans, build brand awareness and educate consumers and merchants about the benefits of EFTPOS. We are thrilled to be working with the iconic Australian brand of EFTPOS.”

For more information on EFTPOS Payments Australia Limited, please visit: http://eftpospayments.com.au/epal/index.html

Source: Sefiani Communciations Group press release


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