Eftpos Payments Limited has appointed M&C Saatchi’s Bohemia to its media account, following a competitive pitch.
Bohemia’s remit will include media strategy, content strategy and implementation, media planning and media buying across all channels, effective immediately.
The pitch began in May and was facilitated by media consultant Steve Sinha, chief media officer at Media Operations Transparency, and long-time procurement marketing specialist Kylie Chain.
Bohemia CEO, Brett Dawson, noted Eftpos’ legacy in the country’s history.
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“Eftpos is a brand we all grew up with, that is Australian owned and operated and is doing great things for the people and businesses in this country. We love their ambition, innovation roadmap and values and are so excited to partner with them through the next significant growth phase in digital payments,” Dawson said.
Last year, Eftpos processed more than two billion transactions, worth approximately $130 billion.
Eftpos head of brand and marketing, Anthony Dumont, discussed how the business has transformed over in recent years.
“Eftpos is driven by its brand purpose which is to do good for Australia. To deliver, our company is transforming what it does and how it does it. It has the energy and innovative thinking of a start-up, investing considerably in people, product design, infrastructure and overall capability,” he said.
“We are driving growth, changing the way Australians pay for the better and becoming the preferred digital payments brand with enriched utility and value for today’s world and the one coming. Over the past 12 months, eftpos has made great progress on the digital transformation, launching an ecommerce solution, trialling digital ID, growing mobile payments significantly and most recently with the acquisition of Beem It.”