Shop Back aims to educate consumers following online shopping boom

November 11, 2020 10:05

Shop Back is highlighting the range of everyday products that Australians can ‘get cash back’ on when shopping with the online platform, from clothing to takeaway.

The campaign aims to educate consumers on how the online shopping platform operates and the benefits it can provide to customers. Head of marketing, Kevin Azzopardi, noted the online shopping boom which occurred in 2020 is driving the reach and awareness of Shop Back.

“Since COVID-19 began, one million new households in Australia have shopped online, growing both the e-commerce market and the opportunity for Shop Back,” Azzopardi said.

“As we move into the peak retail season of the year we wanted to create a TVC that appeals to a much broader audience, reminding them to make Shop Back their first destination when online shopping.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics