An ad promoting the use of EFTPOS rather than the use of credit has won Mumbrella’s March Ad of the Month.
The ad, called You Are King by M&C Saatchi, aims to encourage regular Australians as the kings and queens of their financial destiny by spending their own money, rather than relying credit.
Neera Manawakul, Eftpos head of marketing, said: “We all want to have control over our finances. This campaign is about taking command by using your own money. People are looking for simple things to stay on top and eftpos’ one-touch chq and sav buttons is a simple way to be in control. That’s why ‘eftpos is the way Australia pays’.”
Executive creative director: Ben Welsh
Art director/CD: Graham Johnson
copywriter/CD: Oliver Devaris
production company: Exit
director: Mark Malloy
editor: Rohan Zerna – The Butchery
DOP: Jeremy Rouse
Music: Ian Barter – Music Mill
account manager: Mark Timmins
Agency producer: Christina Wilmot
You Are King was selected from Mumbrella’s Ad of the Month shortlist which included:
1. Trade Secret – Bashful
2. South Australian Tourism Commission – Let Yourself Go – KWP!
3. Oak – HungryThirsty – The Monkeys
4. Big Richard – Level 34 Group
5. EFTPOS – You Are King – M&C Saatchi
6. Youth Projects – Grown Ups
7. Ubank – The Monkeys
TV, cinema and the online video campaigns are eligible for the month in which they first screened in the public domain.
The winner is chosen by reader votes.
April’s call for entries will be made soon.
With the support of: