eHarmony ad: ‘As my daughters say, get on it’

The Hallway has launched a TV campaign for eHarmony – the first Australia-made ad for the matchmaking service. Rather than focus on finding love, the ads look at the experiences to be gained from online dating.

The client, eHarmony country manager Jason Chuck, awarded the business to The Hallway after meeting a number of agencies in Sydney.

The ads break on Sunday.

Chuck said: “Our first TV ad went on air in 2009 in Perth. Only by last year had our advertising gone national. And we already have over 1m members.”

He added: “We are the first dating site in Australia to put real members in front of the camera. These people are our brand advocates and their experiences using eHarmony are not only authentic, but interesting and relatable.”

The campaign includes a Facebook and Google element. Media was planned and bought by OMD.


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