eHarmony ad: ‘As my daughters say, get on it’
The Hallway has launched a TV campaign for eHarmony – the first Australia-made ad for the matchmaking service. Rather than focus on finding love, the ads look at the experiences to be gained from online dating.
http://youtu.be/pxxxDmLO5Vc
http://youtu.be/wED5x168td4
The client, eHarmony country manager Jason Chuck, awarded the business to The Hallway after meeting a number of agencies in Sydney.
The ads break on Sunday.
http://youtu.be/ddM6eEKQQKQ
http://youtu.be/5wDwYlm_P8c
Chuck said: “Our first TV ad went on air in 2009 in Perth. Only by last year had our advertising gone national. And we already have over 1m members.”
He added: “We are the first dating site in Australia to put real members in front of the camera. These people are our brand advocates and their experiences using eHarmony are not only authentic, but interesting and relatable.”
The campaign includes a Facebook and Google element. Media was planned and bought by OMD.
Awful.
Looks cheap, bad lighting, crap editing.
Who made these? The marketing managers son with his iPhone 4 and windows movie maker?
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I think the ads look great, much better than what they have on air now, look like real people with real experiences, might give it a shot.
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It might not look like a piece of art but it certainly does the job. Not everyone wants a beautiful ad that doesn’t work.
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Looks fun, simple and refreshing. well done.
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reminds me of carsales ads – yawn
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They certainly aren’t the first dating agency in Australia to use real members. RSVP takes that title with their ads back in 2002!!
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it will probably work…. but it looks like a photographer set-up using the video function on his 5d. It won’t be long until this city will only have two tiers of motion directors – the most expensive ones and the new directors ( who don’t know how undervalued their contribution will be by the advertising industry). All the mid level guys will be driving taxis.
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