Eight Communications appointed as Australian PR agency for Seabourn

Travel and lifestyle PR agency Eight Communications has been appointed to lead Seabourn’s public relations in Australia.

The announcement:

Travel and lifestyle PR agency Eight Communications is proud to announce its appointment as the Australian PR agency for Seabourn, the leader in ultra-luxury cruising and expedition travel.

Following a competitive pitch process, Eight Communications has been engaged to drive public relations for Seabourn across the Australian market, leading strategic communications to elevate brand visibility and reinforce Seabourn’s positioning as the global leader in small-ship luxury and expedition cruising. The scope includes media relations, influencer engagement, brand partnerships, creative campaigns, and event activations in collaboration with Seabourn’s global communications and regional sales teams.

Eight Communications founder and managing director, Angela Cowley, said she was thrilled with the appointment: “We know how much Australians love cruising and we are so excited to be representing Seabourn, a brand that truly embodies the pinnacle of luxury travel in the market here. At Eight, we live and breathe hospitality and travel storytelling, and we can’t wait to share Seabourn’s incredible itineraries and experiences with media and travellers here. Seabourn truly inspires wanderlust, and we’re excited to bring that spirit to life in fresh, creative ways.”

Alex Pikardt, Seabourn’s senior director of sales – Australia and New Zealand, said: “We’re delighted to welcome Eight Communications as our PR partner in Australia. With Australians showing a growing appetite for luxury and expedition cruising, this partnership will help us share what makes Seabourn so unique: our small-ship intimacy, extraordinary service, and enriching experiences that take guests closer to the world’s most remarkable destinations. Eight’s understanding of the Australian market and their creative approach to travel storytelling will be invaluable as we continue to grow Seabourn’s presence across the region.”

Since launching in 2018, Eight Communications has experienced sustained growth and is now regarded as one of Australia’s leading lifestyle PR agencies. The agency represents a growing portfolio of international and domestic clients across the travel, tourism, hospitality, F&B and luxury sectors.

Recent 2025 appointments include InterContinental Sydney Coogee Beach, Solotel Group (encompassing restaurants Chiswick, Barangaroo House and North Bondi Fish, as well as its wider pub portfolio), Alt. Hospitality Group, Holman Barnes Group, voco Gosford and The Archibald Precinct, and Crowne Plaza Carlton. These join an established roster of leading brands such as Pan Pacific Hotels Group, AAT Kings, Royal Davui Island Resort Fiji, Daydream Island Resort & Living Reef, De Beaurepaire Wines, A by Adina (social media), Levantine Hill Hotel among others.

Source: Eight Communications