Elastoplast and Richards Rose tell Australians to ‘get up again’ after a fall

Josie Tutty

April 6, 2018 3:09

Elastoplast has released its latest campaign created in collaboration with ad agency Richards Rose.

The campaign encourages Aussies to dust themselves off after a fall or sporting injury, and features a series of ‘get up again’ moments set to the tune of Chumbawamba’s Tubthumping (I Get Knocked Down).

The campaign is set to launch as a 30-second TVC along with a series of 15-second spots on digital. The campaign will also run across point-of-sale in grocery and pharmacy, and is set to further extend across upcoming brand activations and partnerships.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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