Dr Mumbo

Of elephants and laneways

Dr Mumbo commends David Droga who last night was the keynote at the Great Australian Marketing Awards, ahead of today’s Global Marketer Conference.

Halfway through the talk about marketing in society today Droga acknowledged the elephant the in room, Woolworths’ decision on Monday to change it lead creative agency to Leo Burnett.

“When I got on the plane we had a big agency in Sydney and when I landed we had a slightly smaller agency in Sydney,” Droga joked to the crowd.

Meanwhile in media agency-land Lion’s Matt Tapper was the most popular man in the room. Dr Mumbo wonders whether it has anything to do with his company’s $40m media review which is currently in play.

Unsurprisingly Tapper’s jokes did very well as he gave the final thank you at the end of function, with the booze marketing boss outlining at great length the many beverage options for those choosing to kick on after the cocktail party.

Beginning with the Fortune of War in the Rocks and working his way up Sydney’s George St Tapper describes many fine drinking institutions such as  The Establishment, The Ivy and an assortment of what he described as “laneway bar activity.”

Good to know he’s got the pulse of the Sydney bar scene.


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