Eleven bolsters client roster with four new wins

TBWA’s earned creative agency Eleven has added four new clients to its portfolio: The Travel Corporation, IHG Hotels & Resorts, Greens & Goodness and Syfe.

Following the success of its I QUIT campaign for Contiki, Eleven has expanded its remit with the brand’s parent company, The Travel Corporation (TTC). In addition to Contiki, Eleven will also represent TTC’s Trafalgar, Insight Vacations, Luxury Gold and Costsaver brands as well as its corporate brand activity.

Eleven is also now working with IHG Hotels & Resorts (IHG) brand public relations for Australasia. The agency will work across IHG’s masterbrand, loyalty program and its 17 brands, such as InterContinental, Holiday Inn and Crown Plaza,
specifically to deliver integrated earned creative and paid digital campaigns.

Next, after four years working with its Steggles and Lilydale brands, Baiada has appointed Eleven and its parent company, TBWA, to the social, earned, digital, strategy and creative for its new plant-based brand, Greens & Goodness.

Finally, Eleven has recently supported the local launch of new investment app Syfe and will continue to work on a range of activities. Syfe is transforming the way people invest and manage their money, making high-quality financial services affordable and accessible to all.

“It’s always an honour to be chosen as a partner for great brands, from startups to established players. We look forward to turning it up to Eleven for each of them, along with our great stable of existing clients,” said Fiona Milliken, managing director of Eleven Sydney.

Roberto Pace, group managing director, PR at TBWA added: “Eleven years on we’re still creating cultural impact for brands, enhanced with innovations in social, technology, ESG and more. It’s testament to Fi and the team, and our partners who work with us, to push ideas from a ten to Eleven.”


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