Storyation co-founders exit the News Corp-owned business
Content marketing agency Storyation’s co-founders, Lauren Quaintance and Mimi Cullen, have exited the business almost three years after the agency was acquired by News Corp.
The agency was first acquired by Medium Rare Content Agency in 2019, which was majority-owned by News Corp Australia at the time.
Earlier this year, News Corp capped off its investment in Medium Rare with a further 20% stake.
In a LinkedIn post, Quaintance said: “Nine years ago – almost to the day – I took the biggest risk of my life and launched a business with Mimi Cullen. Today we’re announcing that almost three years after Storyation was acquired by News Corp we’re leaving the agency we founded. It’s been a hell of a journey.”
There are no words yet about where the duo are heading for the next steps in their careers.
Last October News Corp also purchased a stake in Australia’s largest full-service video production company Visual Domain and in May took a position in digital finance news and marketing group Stockhead.
“It was a logical decision to increase the company’s exposure to Medium Rare, with a tier-one client list including Coles, David Jones, Foxtel, Bunnings and Qantas,” News Corp Australasia executive chairman Michael Miller said.
“The combined skills and capabilities of Medium Rare, Visual Domain and Storyation, as well as Suddenly and our internal creative agency Roller, to leverage News Corp Australia’s data, audio, commerce along with the company’s digital audience networks and brands provides our clients compelling campaign solutions.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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