Eleven PR picks up V8 Supercars Championship
Eleven PR has won the public relations account for the 2012 V8 Supercars Championship.
The announcement:
20 June 2012 – V8 Supercars Australia today announced the appointment of Eleven PR to handle public relations for this year’s Sydney Telstra 500 event; the Grand Finale to the 2012 V8 Supercars Championship.
The Sydney Telstra 500 is Sydney’s largest motorsports and entertainment festival and attracts upwards of 170,000 people each year.
Eleven PR won the account as the result of a competitive pitch that started in April and will be working with V8 Supercars to leverage consumer PR prior to and during the event.
Rob Lowe, PR Director of Eleven PR said: ‘We’re really excited to be working with V8 Supercars. The brief doesn’t just focus on specialist sports media as you’d expect. It’s a huge entertainment fixture with a wide audience appeal, so it suits our entertainment and publicity focused PR experience.’
The news follows Eleven PR and Whybin/TBWA Sydney’s recent win of two Gold and one Silver Cannes PR Lions at this year’s awards for M.J.Bale’s ‘Grazed On Greatness’ PR campaign. V8 Supercars will join Eleven PR’s growing stable of clients including Infiniti cars, Nissan LEAF, Energizer, Insurance Australia Group (NRMA, SGIO and SGIC) and MJ Bale suits.
Source: Eleven PR press release
