Val Morgan partners with Revlon and Universal Pictures
Revlon Cosmetics has launched its new product with a promotion centred around Universal Picture’s new film though Val Morgan .
The announcement:
Val Morgan sparks partnership between Revlon and Universal Pictures with an exclusive integrated campaign
Revlon have leveraged an integrated promotion with Snow White and the Huntsman through Universal Pictures and Val Morgan.
As part of the campaign Revlon provided lucky winners with a money -can’t-buy trip to the premiere of Snow White and the Huntsman in Sydney that included the chance to meet two leading stars Chris
Hemsworth and Kristen Stewart.The Revlon campaign runs across multiple platforms including the Val Morgan Cinema and Retail Network.
Senior Brand Manager for Revlon Cosmetics Carla Sheehan said, “Revlon were looking for a vehicle that would allow us to showcase the bold, dramatic looks that you can wear with our new
ColorStay™ 16 Hour Eyeshadows. Snow White & the Huntsman is the perfect fit for this with dramatic eyeshadow making such a prominent appearance in the movie. The appeal of the talent in
this movie is also compatible with the target audience of the new ColorStay™ 16 Hour Eyeshadows. Cinema allows us to engage with a captive audience, offering our consumers a great overall
experience, showcasing the products in a dramatic and big way.”The activity was arranged through Mediacom Sydney.
Source: press release
