Eleven PR wins Perform
Eleven PR has been appointed by digital sports media broadcaster Perform to handle its public relations.
The announcement:
27 April 2012 – PERFORM, a world leading digital sports media business has appointed Eleven PR to handle all Australian public relations.
PERFORM is a world leader in broadcasting and commercializing sport content across digital platforms and reaches millions of connected sports fans every month.
In Australia and New Zealand PERFORM powers multiple sports web and mobile sites for Australia’s leading sports federations and owns and powers www.sportal.com.au. PERFORM has offices in Sydney, Melbourne and Auckland and has a strong editorial team covering all major sports news.
Eleven PR will be helping to raise the profile of PERFORM’s leading sports advertising network, content distribution business and technology and production services in Australia.
The PERFORM network includes the world’s largest sports VOD broadcast platform ePlayer and the world’s largest football website Goal.com.
Rob Lowe, head of Eleven PR said: “PERFORM has a considerable influence globally on sports content and consumer consumption habits. Given the saturation of sport within Australian culture, its insights should be of interest to a lot of broadcasters and advertisers.”
PERFORM joins Eleven PR’s growing stable of clients including Tourism NT, Insurance Australia Group (NRMA, SGIO and SGIC), Infiniti cars, Energizer and MJ Bale.
Source: press release
