Aegis Media-owned PR agency Haystac has been appointed to handle public relations for Sanofi Consumer Healthcare.
Haystac has been appointed to manage PR for Sanofi Consumer Healthcare.
Following a two-stage competitive pitch Haystac’s Health division was appointed as Sanofi Consumer Healthcare’s agency of record, to handle all PR needs across their core brands including Nature’s Own, Bio-Organics, Cenovis, Ostelin and Betadine. The client team will consist of consultants from Haystac’s three Australian markets – Sydney, Brisbane and Melbourne – and include the additional support of Haystac’s Digital and Social Media Unit.
Head of Communications for Sanofi Consumer Healthcare, Rebekah Miles said: “We were impressed by Haystac’s approach, with a team comprising specialists across consumer health and specifically digital PR and social media. We were looking for an agency that could deliver highly creative ideas, backed by strategic thinking, and was also prepared to challenge our previous thinking.”
“Haystac’s established presence in Brisbane combined with an experienced team dedicated to health supported their strong proposal. We are looking forward to working closely with them.”
Head of Haystac Health, Gemma Hudson, said: “We were thrilled to be successful in our pitch for Sanofi Consumer Healthcare and are looking forward to bringing our ideas to life. We have the opportunity to work with some great brands within the Sanofi Consumer Healthcare stable and with a client who is prepared to embrace different approaches to PR. Watch this space as our work gets underway.”
Haystac launched its Brisbane office in October 2011, in addition to its presence in Sydney, Melbourne, Auckland and Singapore.
Source: press release