Eleven, Sefiani, Think take out Best Agency gongs at CommsCon Awards

The winning organisations, campaigns and PR professionals from the CommsCon Awards 2025 have been officially announced.

In an extravagant event on Thursday night at Ilumina in Sydney, We Are Different’s work for Open Road, Open Up — a campaign launched by GME Australia (a provider of radio communications tools) — earned two awards: Best Campaign with a Small Budget and Best B2B Campaign.

Merlin Entertainments also won two accolades on the night. Its Pesto The King Penguin Chick initiative for Sea Life Melbourne Aquarium won PR-Led Content Creation. It also secured Best PR Team of the Year – In-house.

Eleven – winner of PR Agency of the Year – Large

Meanwhile, Eleven’s status as PR agency of record for Mastercard and its work on the finance company’s first wheelchair ballkid campaign made it the winner of the Corporate Social Responsibility category. Outside of its campaign work, Eleven was named PR Agency of the Year – Large.

The above-mentioned category’s smaller counterparts — PR Agency of the Year – Boutique/Small and PR Agency of the Year – Midsize — went to Think Communications and Sefiani, respectively.

As always, the CommsCon Awards acknowledged individuals and their contributions to the industry.

Anna Hobdell of The Lottery Corporation was named Best New PR Talent. EJ Granleese, CEO and founder of three-time 2024 winner History Will Be Kind, received PR Leader of the Year. BBC Studios’ Lauren Myers earned PR Professional of the Year.

Check out the CommsCon 2025 conference photo gallery here.

The full winners list for the 2025 Mumbrella CommsCon Awards:

Best Social Media or Digitally-Led Campaign

• WINNER: The Original Mouthful – Mango Communications with DDB Sydney for McDonald’s Australia

Best B2C Campaign

• WINNER: Tiny Towns – Herd MSL for Airbnb
• HC: Odd Jobs – HAVAS Red for Tourism Tasmania

Best B2B Campaign

• WINNER: Open Road, Open Up – We Are Different for GME Australia
• HC: Customer Experience Intelligence Campaign 2024 – Weber Shandwick Australia for ServiceNow

Best Campaign with a Small Budget

• WINNER: Open Road, Open Up – We Are Different for GME Australia
• HC: Pets on Public Transport – Seven Communications for Pet Circle

Best Use of Owned Media

• WINNER: Odd Jobs – HAVAS Red for Tourism Tasmania

PR-Led Content Creation

• WINNER: Pesto The King Penguin Chick – Merlin Entertainments for SEA LIFE Melbourne Aquarium
• HC: Dove #KEEPBEAUTYREAL – FORWARD for Unilever ANZ / Dove

Best Internal Communications or Change Management

• WINNER: Insider Threat True Crime Video Series / Security, Integrity & Fraud Awareness Week 2024 – Australian Taxation Office

Launch or Relaunch Campaign of the Year

• WINNER: Inspiring the Space Generation – Thrive PR + Communications with Initiative, Brightworks & SoldOut Events for LEGO Australia & New Zealand

Best Government Sponsored Campaign

• WINNER: Influencing Federal Election Promises for Australia’s Growth Areas – ImpactInstitute for National Growth Areas Alliance

Best PR-Led Brand Partnership Campaign

• WINNER: Orgasmic Skin – CampaignLab for Lovehoney

Corporate Social Responsibility

• WINNER: The First Wheelchair Ballkid – Eleven for Mastercard

Pro Bono Campaign of the Year

• WINNER: The Spot – Ogilvy PR with Glue Society, The Beautiful & Useful Studio, Skin Check Champions, Melanoma & Skin Cancer Advocacy Network for Bristol Myers Squibb & La Roche-Posay

Best Influencer Strategy

• WINNER: Australia’s Ultimate 2nd Car – Poem with EssenceMediaCom, Hello Social & Special Group for Uber Carshare
• HC: VIVA House of Spills – We Are Different with Hello Social for VIVA

Best Use of Research and Insights

• WINNER: AI & Music – APRA AMCOS
• HC: Be a Queenslander – Urbaine with Property Council of Australia – Queensland

Best Non-Traditional Business Opportunity

• WINNER: PetWatch – Howatson+Company for Petbarn
• HC: Blackout Friday – Keep Left for Guide Dogs NSW/ACT

Best Media Relations-Led Campaign

• WINNER: For Every Child – SOCIETY for Australian Education Union
• HC: AI & Music – APRA AMCOS

Best New PR Talent of the Year

• WINNER: Anna Hobdell – The Lottery Corporation
• HC: Bella Devencorn – IVY PR

PR Professional of the Year

• WINNER: Lauren Myers – BBC Studios
• HC: Natalie Ogbourne – Aruga

PR Leader of the Year

• WINNER: EJ Granleese – History Will Be Kind
• HC: Elizabeth Greene – Microsoft

Best PR Employer

• WINNER: Think HQ
• HC: History Will Be Kind

Best PR Team of the Year – In-House

• WINNER: Merlin Entertainments
• HC: Australian Red Cross Lifeblood

PR Agency of the Year – Boutique/Small

• WINNER: Think Communications

PR Agency of the Year – Midsize

• WINNER: Sefiani

PR Agency of the Year – Large

• WINNER: Eleven
• HC: HAVAS Red

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics 2025 Mumbrella CommsCon Awards Anna Hobdell CommsCon Awards EJ Granleese Eleven History Will Be Kind Lauren Myers Merlin Entertainments Poem Sefiani Think Communications We Are Different

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