Racing South Australia launches first-ever national campaign via Emotive

Racing South Australia, the state body for the horse-racing industry, has launched its first-ever national campaign designed to “inject fresh energy” into the brand and attract a new generation of fans, via Sydney-based indie creative agency Emotive.

According to Racing SA, it has long been the “quiet powerhouse” behind some of racing’s most successful trainers, horses, and jockeys.

Emotive used this as the driving insight to develop the campaign, positioning South Australia as the place where “legacies are forged” and “legends take flight”.