Eleven and TBWA create wearable tech shoe in first work for Australian Turf Club
Public relations agency Eleven has joined forces with creative agency TBWA to create a wearable tech shoe to promote the Sydney Spring Carnival.
The ‘Trojan Heel’ – created by AIRBAG – includes feature such as ‘RaceAlert’ which vibrates two minutes before each race starts, ‘ViewBoost’ which elevates the wearer to get a better view of the race and a ‘Tap&Go’ feature which will book your ride home when you click your heels three times.
“Brain the size of a planet and …” – oh never mind ….
Someone should have hung a sheet around this at concept stage.
This is actually the worst idea I’ve seen all year. At least it wins first prize in that category.
Normally success has many fathers But when such a terrible idea has so many credits you can’t help but wonder if this is some kind of name and shame exercise.
It took two agencies to do this? Face palm.
LOL. Those credits are hilarious. They must spend all day sending each other pictures saying my Dads bigger than yours.
waiting for this years painful campaign from the ATC –