Ella Baché debuts digital-first campaign using social media influencers
Ella Baché has shifted its focus to millennials in a new digital-first campaign, using social media influencers to attract younger audiences.
The summer campaign marks the first time Ella Baché has focused on digital, the brand previously pushed out campaigns focused around out-of-home and print.
The campaign is being led by model and social influencer, Tahnee Atkinson, who will help push the brand through social.
Hair and make-up artist Ania Milczarczyk, has also joined the effort to further push the campaign out via Instagram and other social feeds.
A second phase to the campaign will amplify the brand through PR, online and social, by collaborating with other social media personalities.
Ella Baché aims to reach millennials through the new campaign, but also use it as the first move towards digital for the business as a whole.
