Ella Ward joins DDB Group Melbourne as first head of DDB experience

DDB Group Melbourne has selected Ella Ward for the newly created role of head of DDB experience, as the agency hopes to establish itself as a “beacon for creativity in Melbourne’s cultural community”.

The role will san across clients as well as people and culture, in attracting, nurturing, and retaining staff, and training and development.

Ward brings more than two decades of experience to the role, having worked across London and Melbourne in client-facing roles for Saatchi & Saatchi, Leo Burnett and George Patterson Y&R. Most recently, she spent a four year stint from 2018 to 2022 as client service director at Saatchi & Saatchi.

She joins the DDB Group Melbourne leadership team alongside managing partner Katie Firth and group executive creative director Psembi Kinstan.

DDB Group Melbourne managing director Mike Napolitano said: “We pay so much attention to how we make people feel with our work – because brands that harness the power of emotion are brands that grow. We should pay just as much attention to how people feel when they work with us.

“Ella is the best person to take on the new head of DDB Experience role, dedicated to doing just that. She cares deeply about people, creativity, and detail, and she’ll help us make DDB Group Melbourne the best place to be, for our people, clients, industry partners, media, and Melbourne’s creativity community.”

Of her own appointment, Ward said: “It’s pretty special to help create a role that lets me funnel everything I’ve learned into the bit I love most about this industry: the people. The team at DDB Group are intent on making this the best place to work and create. It’s a pleasure to join them.”


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