Funlab urges Australians to turn off Netflix and subscribe to real life fun via DDB Group Melbourne
The entertainment group behind the likes of Strike Bowling and Holey Moley is encouraging Australians to unsubscribe from streaming platformers and take up a Fun Pass subscription instead.
The campaign, which was created for Funlab by Mango and DDB Melbourne, leverages the insight that 35% of Aussies have three or more streaming subscriptions, and nearly half (44%) spend $30 or more each month paying for them, adding up to $6 billion a year across the country.
The work comes eight months after Funlab appointed Mango as its lead PR agency, with the group since having refreshed its masterbrand identity via FutureBrand.
The Funlab Fun Pass is an alternative subscription offering that includes access to 24 activities a month across Holey Moley, Strike Bowling, Archie Brothers Cirque Electriq, and B. Lucky & Sons – for the price of $39 a month.
DDB Group Melbourne creative director Giles Watson said: “Stop worrying about crackdowns on password sharing and doom scrolling for the next thing to watch, blow up your TV and have some real life fun instead.”
Mango managing partner Alex Lefley said: “This work is a great example of the integrated thinking and big ideas that help grow businesses. Across DDB Group, we developed a campaign that’s really fun, backed by data, and with a painful human truth at its core.”
Funlab chief marketing officer Oonagh Flanagan said: “Aussies are calling for a change in midweek entertainment, so, as Australasia’s leading provider of competitive socialising, we wanted to answer those calls and help bring the fun back to weekdays. Mango and DDB brought to life the campaign in an authentic, fun, and uniquely Funlab way.”
The campaign rolls out nationally across TV, PR, OOH, social, and radio.
Credits
Client: Funlab
PR: Mango Communications (part of DDB Group Melbourne)
Agency: DDB Group Melbourne
Production: Eric, Tom & Bruce
Sound: Bang Bang Studios
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