Funlab urges Australians to turn off Netflix and subscribe to real life fun via DDB Group Melbourne

Kalila Welch

March 9, 2023 10:22

The entertainment group behind the likes of Strike Bowling and Holey Moley is encouraging Australians to unsubscribe from streaming platformers and take up a Fun Pass subscription instead.

The campaign, which was created for Funlab by Mango and DDB Melbourne, leverages the insight that 35% of Aussies have three or more streaming subscriptions, and nearly half (44%) spend $30 or more each month paying for them, adding up to $6 billion a year across the country.

The work comes eight months after Funlab appointed Mango as its lead PR agency, with the group since having refreshed its masterbrand identity via FutureBrand.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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