Elle teams up with Twitter in activation at Australian HQ

Elle is partnering with Twitter Australia on Monday September 12, in a ‘world first’ activation that gives exclusive insight into the production of the women’s magazine.

Elle magazine’s latest activation will see clothes racks and staff relocated to Twitter’s Australian headquarters in Park Street, Sydney, for the week, to provide readers a real-time perspective on magazine production.

The activation will include video and live feeds pushed out through Twitter. Consumers will also have opportunity to directly influence content for the November issue, by using Twitter polls to make editorial decisions such as headlines and picture selection.