Ellie Cole, Madi de Rozario & Ian Thorpe star in Optus campaign via TBWA
Optus has released an ‘It starts with yes’ campaign featuring Olympian Ian Thorpe, and Paralympians Madi de Rozario and Ellie Cole via TBWA Sydney.
The campaign was launched prior to the backlash surrounding Optus’ sign language activated TikTok filter, which wasn’t created by TBWA.
The 15 second spots feature each athlete telling a story on why they did not give up on their dreams. The spots end with Optus’ brand positioning, ‘It starts with yes’, which was introduced in July 2020.
